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Renesas Electronics America Awards SEGGER Global Platinum Partner Status


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Santa Clara, CA, - Renesas Electronics America, a premier provider of advanced semiconductor solutions, is pleased to announce it has awarded SEGGER Platinum status for the Americas in the company’s Alliance Partner Program. Platinum status is given in recognition of the high value SEGGER brings to Renesas customers through its fully integrated set of quality tools for creating reliable application software that enables the creation and deployment of new products not only in the Americas, but also throughout the world.
The Renesas Alliance Partner Program consists of more than 800 companies that complement a customer’s in-house design development expertise with additional design consultants, software partners, programming houses, tool vendors and manufacturing companies that all team to speed time to market. Only an elite group of partners are recognized by Renesas for platinum status.
Awarding the status of Global Platinum Alliance Partner to SEGGER recognizes their long-term strategic relationship with both Renesas and its customers. It is based upon proven RTOS and middleware, RTOS-aware debugging capabilities and fast production tools, all supporting a wide range of Renesas microcontrollers (MCUs), microprocessors and application-specific devices around the world.
“Renesas welcomes SEGGER to its prestigious group of platinum partners,” says Ritesh Tyagi, vice president of marketing, Renesas Electronics America. “We have long recognized the benefit of providing our customers with a set of quality tools to create reliable application software. SEGGER has consistently delivered solutions to our customers. The combination of Renesas and SEGGER gives our customers a competitive advantage through more productive software tools and faster market entry.”
Harald Schober, Director of Sales and Marketing at SEGGER, said, “We are excited and feel very honoured to be a Global Platinum Alliance Partner for Renesas. The market considers us ‘The Embedded Experts,’ with more than two decades of service. All the knowledge and experience our engineering team has gained over this long period has been invested in the right products at the right time, thus matching the needs of our partner Renesas right away. Our new status motivates us to team up with Renesas even closer – we take the responsibility to support Renesas and the market to ensure a smooth design flow when using the trusted MCUs built by Renesas - now and in the future.“
SEGGER Microcontroller develops and distributes hardware and software development tools as well as software components for embedded systems. An "embedded system" is one in which a microprocessor and associated components are incorporated into a device helping to accomplish difficult and complex tasks in products such as cell phones, medical instruments, instrument clusters, measurement instruments, satellite radios, digital cameras etc.
SEGGER was founded in 1997, is privately held, and is growing steadily. Based in Hilden with distributors in all continents and a local office in Massachusetts, SEGGER offers its full product range worldwide.
SEGGER software products include: embOS (RTOS), emWin (GUI), emFile (File System), emUSB (USB host and device stack) and embOS/IP (TCP/IP stack). With the experience in programming efficiently on embedded systems, SEGGER created highly integrated, cost- effective programming and development tools, such as the Flasher (stand-alone flash programmer) and the industry leading J-Link/J-Trace emulator.
SEGGER cuts software development time for embedded applications by offering affordable, high quality, flexible and easy-to-use tools and software components allowing developers to focus on their applications. Find out more at
All other registered trademarks or trademarks are the property of their respective owners.
About Renesas Electronics Corporation
Renesas Electronics Corporation (TSE: 6723), the world’s number one supplier of microcontrollers, is a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad-range of analog and power devices. Business operations began as Renesas Electronics in April 2010 through the integration of NEC Electronics Corporation (TSE:6723) and Renesas Technology Corp., with operations spanning research, development, design and manufacturing for a wide range of applications. Headquartered in Japan, Renesas Electronics has subsidiaries in 20 countries worldwide. More information can be found at

Renesas Electronics America
2801 Scott Boulevard
Santa Clara , CA 95050
United States