White paper details key considerations in making standard vs. custom decision with emphasis on maximizing overall lifetime value for electromechanical machinery and equipment designs. St. Charles, IL - September 17, 2009 - With heightened focus on budgets and time to market, engineers continue to face a quandary when designing new electromechanical machines and equipment: whether to design "around" a standard off-the-shelf gearmotor or to specify a custom gearmotor meeting their exact requirements. In response to growing concerns on this issue, Bison Gear & Engineering Corp. has analyzed its customer interactions and relationships and produced a new white paper covering the "10 Things Everybody Ought to Know About Custom Gearmotors".